decision
From Matchmasta session 2025-09-04: Zach is piloting a new RC affiliate creator program model — 5–10 creators on a content engagement calendar, RC acts as middleman (not just link provider), merchant packages creator responses into posts and tags creators, creators reshare organically. Not high-touch creative collaboration, not hard-sell affiliate links — fills the brand awareness gap between both. Chosen over pure affiliate because affiliate link programs go stale after 1-2 posts and feel spammy. First test merchant: Matchmasta (deferred to Tiara/Wafi before Oct 11 anniversary). See [[meetings/user-research/2025-09-04-matchmasta-shu-hui-wee]]