Update Moments page — positioning and emotional framing

Started work

Starting work. Will review page review doc, persona doc, and current page to draft updates.

Draft complete: projects/moments-team/communications/2026-03-19-moments-page-update-draft.md. Section-by-section rewrite covering hero, problem (new), value prop, differentiator (casual vs transactional), how it works, social proof (real pilot data), revenue (new), integrations (new), self-selection (new), FAQ, CTA. Careful not to promise unbuilt features — no email digest, no Klaviyo push, no ROI dashboard claims. All quotes anonymized pending permission.

v2 concept drafted from scratch: projects/moments-team/communications/2026-03-19-moments-page-v2-concept.md. Completely rethought page architecture. Core insight: the product sells itself when shown, don't describe it. Page follows the pilot call emotional arc: story card hook → mirror guilt → show dashboard → contrast with status quo → real numbers → 5-min promise → self-selection → free analysis CTA.

HTML updated with RC branding: purple palette, Montserrat headlines, RC wordmark nav, purple CTAs. Content improvements: reduced quotes from 5→2, added How It Works section, dashboard cards single-column (3 not 4), CTA leads with free analysis offer, added $49/mo price signal. Ready for review.

Consolidated with td-440e25 (duplicate — 'Update Moments marketing page based on TK + EA pilot call findings'). This item now covers all Moments page updates including pilot call learnings.

PM review of 2026-04-06-moments-page-v2-mockup.html (planning/). VERDICT: Strong. Ready for Track B outreach with 3 fixes before going live. WHAT WORKS: - Hero 'invisible customers' framing is the best version yet — pain-first, no feature pitch - Mirror section guilt framing lands: 'That's not a you problem. Your tools weren't built for this.' - Story card in hero (1,917 days, 8 orders, 3x basket) is specific and real - '43 out of 240. The rest didn't need anything. That's the point.' — restraint as the feature, nailed - Contrast table with actual message copy vs mass email is more convincing than any feature list - Fit check is honest and self-selecting — good for conversion quality - CTA form qualifies on orders + repeat rate — right filters ISSUES (fix before publishing): 1. BLOCKER: Evidence section says 'Founder committed as a founding merchant on the spot.' Brandon hasn't confirmed yet (follow-up Apr 10). Change to 'Founder expressed strong interest in the founding merchant programme' until he confirms. 2. MEDIUM: How It Works step 4 says 'The system learns what you skip and what you act on. Next time, it's smarter.' This implies ML/adaptive behavior not on the R1-R4 build plan. Soften to 'We refine it based on your feedback' or 'Your history helps us focus on what matters to your brand.' 3. LOW: Dashboard mockup shows 'Subscribe candidate' card (grayed out at opacity 0.5). Subscription detection is not a current product feature — not in gesture agent set. Either remove or add a 'Coming soon' label that makes the roadmap framing explicit. AFTER APRIL 10: Replace 'DTC founder' attributions with named quotes (Brandon/Rebecca) pending testimonial permission (td-e4811e).